Oh, so you’re using social media without a strategy? Who thought that was a good idea?

Oh, so you’re using social media without a strategy? Who thought that was a good idea?

social media


Do you enjoy effortless Facebook days with good work breaks?

Most of us think that spending time on social media is supposed to be a fun, easy distraction from dreaded work tasks, avoiding one’s inbox pile-up and whiling away that last hour of highly unproductive Fridays. For some of us, this is not the case.

Any good social media management agency will tell you (ad nauseum) just how much hard work and research goes into a single social media marketing strategy; and for good reason. Because every business under the sun has now realised the necessity of optimising social media networks to draw customers, achieve conversion and beat competition; unique, well delivered social media content is of the utmost importance for business pages these days.

The catch: most working professionals just don’t have the time or creative resources to sit and schedule an engaging, daily post that feeds into a broader, highly effective monthly marketing campaign. The solution is to hire someone to do it.

But the question is, who?

Anyone can post anything on Facebook these days. You wouldn’t hire a guy off the street to manage your business’s financial accounts. You’d end up losing money. The same applies to your social media marketing campaign. The good social media marketer takes her job extremely seriously and reads at least three articles on social media strategy from various sources every day. This is because social media sites are also businesses competing for online authority, updating their settings, features and device compatibility all of the time. Did you know that Twitter advertising is now competing with Facebook’s and that boosting tweets could set your client’s business apart from competition? Or that Facebook has updated their notes section in order to compete with LinkedIn’s blog posts?

Reading articles on social media strategy is not the only constant in the life of the effective social media manager. Research into site statistics, authority and even conversion to websites is of key importance, especially in light of google analytics reporting which never lies about the effectiveness of the chosen social media marketing campaign. Once the research delivers a new strategy, the campaign is altered and optimised to keep the client’s social media presence a cut above the rest. The creativity required to produce engaging, unique content on a regular basis is not something everyone possesses either.

Good social media marketing becomes a daily obsession for the effective marketer.

At Noo Stuff Design Studio, our clients’ social media stats speak for themselves. We’re a dedicated team of creative designers, writers and social media strategists who believe in thorough research, effective campaigning and the little things that can make all the difference.

We currently manage monthly social media across all existing platforms for several leading businesses.

Contact us now via social media and visit our website to browse our portfolio.

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