Don’t Underestimate: The Power of LinkedIn to Grow Your Business & Brand

Don’t Underestimate: The Power of LinkedIn to Grow Your Business & Brand

LinkedIn

Although LinkedIn might not be the most trending of all the social networks on the net, one shouldn’t underestimate its importance, especially when it comes to connecting with professionals, furthering a career, hiring and getting hired and engaging in business-to-business activities.

You heard us: don’t underestimate the ultimate, professional social media space to showcase and grow your business and brand. Many high-end professionals regard social media strategy as layman’s online marketing and refuse to engage with the intricate web of always on, always connected interaction that is actually doing wonders for smaller businesses like Noo Stuff Design Studio.

The Best Space to Connect and Exchange Professionally

LinkedIn is actually a great place to make connections and engage in discussions that pertain to your industry, helping you become a thought leader in your field of expertise. You also remain updated and in touch with everything that’s happening in your niche and stay on top of important events that are relevant to you. This is because LinkedIn connects users via insightful on-site blog articles as well as pertinent links to external, relevant information and statistics.

LinkedIn: The Free Automated Recruitment Agency – get hired!

LinkedIn also gives you the opportunity to showcase your personal and professional CV in a number of highly aesthetic and functional categories and remains the best, certified online platform to hire and get hired because the advantages for job seekers and companies go hand in hand. The LinkedIn network of like-minded individuals creates selected professional pools where everybody is speaking a similar language. To this end, LinkedIn functions as a free, automated recruitment agency, from the comfort of your very own chrome account.

Google LOVES LinkedIn and LinkedIn LOVES You!

If you type your name into Google Search, there’s a high likelihood that your personal LinkedIn profile will be the first thing to pop up – granted you have created a personal LinkedIn profile beforehand…

STEP 1: Overestimate your Personal Profile

You might be thinking: how could a social media site possibly grow my business. Think again. That’s right, akin to Facebook, you must have a personal LinkedIn profile before you can create a Company Page.

Company pages are not a huge deal when it comes to LinkedIn exposure because they often don’t generate tangible results… the real results always come from the relationships built on your personal LinkedIn Profile. This is because your personal profile not only puts a friendly face to the name of your business and creates instant familiarity among the email contacts that you add; but is an active LinkedIn entity while your company page remains passive.

Thus, your personal profile gives you the ability to be proactive online and in turn, promote your company page in-line with your unique personality.

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STEP 2: Use your Personal Profile to update your Company Page on LinkedIn and boost SEO for your business!

LinkedIn company pages might be passive but they are extremely SEO-friendly, so channel the right content and keywords into your brand description. Google previews just over 150 characters of your page’s text so make sure that your brand description. Aim for impact and field relevance and be sure to fill everything out! Cutting corners cuts profit.

Noo Stuff Design Studio takes full advantage of its LinkedIn company page through a direct personal profile and posts relevant blog articles weekly; which are generating amazing feedback from contemporaries. We also manage the LinkedIn company pages for various clients and assist them with SEO boosting through relevant posts, spot-on keywords and engaging online content.

Add us on LinkedIn and we’ll manage your business with pleasure.

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Social Media is Magic: Forbes and Branson Agree

Social Media is Magic: Forbes and Branson Agree

social media

In the last year, both Forbes and Richard Branson have blogged exclusively about the importance of social media marketing for contemporary businesses.

“Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already…We’ve been using our social media channels to spread the message that we are just as interested in making a difference as making a profit,” says Branson.

Indeed, with 97% of today’s marketers participating avidly in social media, the benefits of utilising blossoming online tools such as Twitter, Facebook, Google +, Instagram, Linked In and Pinterest far out way the consequences. Forbes’ Jayson DeMers has come up with many reasons why:

The primary benefit of social media for any business, serious about developing a strong brand identity through online marketing, is undoubtedly improved brand recognition and loyalty. While interactive social media profiles help to cement and retain existing customers, they are also great tools for attracting new buyers. This is due to the personalised nature of social media engagement and content. People want to interact with other people; not abstract business ideas. DeMers confers that “53% of Americans who follow brands [on] social [media] are more loyal to those brands.”

Secondly, social media definitively enhances conversion. Businesses marketing through online strategy should understand that every tweet, retweet, pin, post, video, blog article or link shared via social media is a potential site lead and thereafter a potential successful customer conversion. This is largely due to the “humanization” of your brand and business, afforded by the rich, personal experiences your customers enjoy when you interact directly with them via forums and threads. In this regard, your insights into your customer market inevitably unfold when you utilise “social listening” by responding directly to their praise and their concerns.

Facebook, Twitter and Google analytics provide you with invaluable statistics about the paid and organic traffic to your various sites. Utlimately, using social media results in decreased marketing costs because in-site advertising is so cost effective compared to traditional offline marketing strategies. Google also owns a large number of the most popular social media sites to date, so your SEO rankings will vastly improve when you activate social media for your business.

One of our recent customers admitted to breaking into hives every time he considered logging into social media to promote his business. You may suffer similar symptoms or simply do not have the time to promote your business via the social media forums.  We are here to help!

Get in touch with us at Noo Stuff if you’d like to get social and revolutionise your current online marketing campaign with our social media magic. You won’t regret it. We have the stats to prove it.

The Noo Stuff Team.