We all want our business’s websites, Facebook pages and Linked In accounts to appear at the top of the “no 1” Google search page when potential customers key us in. We all want to rank in Google’s books and we want to rank high.
“One of the most effective ways to increase your search engine ranking is to add unique, high quality content [to your site] on a regular basis—to blog,” says Nicole Beachum of Open Vine Internet Solutions. This is because “Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post,” she continues.
It’s a no brainer. Think about a TV channel where nothing new ever came on. You would stop watching it altogether.
The number one way to produce fresh, engaging content on your website is through daily to weekly blog posts.
Here are the reasons why you should be doing it:
1) A blog is roughly three hundred and fifty words long. The increases your chances by more than a hundred to match important keywords indexed by Google searches.
2) By pressing relevant, cutting edge information you can establish your business as a pioneer in your field. You said it first, right? Your blog is your testament to your online credibility and the new knowledge and developments that you provide for free lead to increased customer trust and admiration for your small business.
3) Blogging is a great way to connect personally with the traffic to your site. In many cases, you’re using your own words, ideas and beliefs if you write your own business blog and if someone is blogging for you, you’re strategising and approving the content they are pushing out. Once site visitors respond to the questions you ask or issues you raise in your blog, another opportunity for you to reply to those comments is created and you begin to build personal relationships with the people you want to convert to online customers.
4) Blogging is sharing because when you post fresh content with relevant tags onto your site and share the article links through your various social media sites, you expand your online network and your business reach. You also create an opportunity for others, who like what you have written, to repost, retweet and share your content and thus your business with other people whom you have not yet targeted.
Google loves blogging, and so should you!