If you struggled to keep up with the cyber vortex of the burgeoning social media empire in 2015, brace yourself for what 2016 has in store. Social media is now more potent than ever and is vital to the credibility, profitability and online growth of any business. Period.
It’s time to stop neglecting those social platforms that you deem ‘unnecessary’ or ‘too complex to wade through’ and start utilizing every online platform and tool at your business’s disposal in order to get ahead and beat that competition!
NOO Stuff likes to keep ahead of the social media curve and wants to help your business do the same. Here are a few handy tips for your business’s 2016 social media campaign:
- Stop liking and start commenting
Liking a pic on Instagram or a post on Facebook is so 2015. Everybody can do it and has been doing it since these platforms emerged. Providing insightful, supportive and meaningful commentary on leading images and potent posts will get you further in social media circles than you think. Why? Because of engagement! Customers yearn for personal interaction and to feel special when they interact with you via social media. Providing a well thought out comment to a relevant post tells them that you care and that you are not a mindless robot liking everything in your business’s conversion hungry path.
- The rise of Instagram should not be underestimated
Instagram seems wholly unapproachable, right? It’s a platform that requires instant visual material, from one person’s phone with a number of randomly selected catch phrases and it needs to be updated on the minute. Although this platform might seem like a headache for technophobes and social media traditionalists in 2016, it presents itself, to the smart online marketer, as the greatest opportunity of the year.
With a little visual consistency, well-timed posts, the right number and combination of hashtags and a ferocious appetite for liking and commenting on fresh, relevant content, your brand can achieve an increase of at least 200 followers a day.
Confused as to how to schedule and monitor your Instagram content? Hoot Suite provides useful insights on their helpful blog page, How to schedule Instagram posts.
Added to this, here are the top 20 hashtags for 2015 and ’16:
3. The comeback of Google+
We all love to avoid and disregard Google’s ‘sad’ ‘little’ attempt at a social media giant.
Their premier platform isn’t so sad or so little this year.
With a brand new face-lift, Google+ has started to compete with LinkedIn in terms of professionalism and Facebook and Twitter in the field of social functionality. Added to this, linking a consistently active Google+ profile to your Google business account and website could do wonders for your SEO and online presence because of the fresh content you keep waving in Google’s approving inter-face.
4. The continued importance of blogging
On the topic of fresh content, we can’t stress, for the thousandth time, the continued importance of blogging, on your website, your LinkedIn profile and your Google+ account. Fresh content keeps your business alive online, in the eyes of the Google god, your site visitors and potential customers and your secretly envious competitors. Don’t have a professional blog on your company website? Now’s the time to start. NOO Stuff can set one up for you and create and categorize content that gets seen and gets people talking in your industry. Check out ours on our website.
5. Viral videos
2016 is all about video and this is consistent across platforms. Facebook released their latest video feature, previously reserved for celebs, to everybody this year and short GIF videos receive the most hits on Instagram hands down. The great thing about this is that you can share a short video, captured on your smartphone on Facebook, Instagram, YouTube and Snapchat ad by doing so, link your channels and cross-promote them. What better way to update your neglected YouTube channel than by filling it with content shared from other channels? YouTube has now released their own analytics so that once you get going updating your playlist you can monitor its wins successfully and continue to streamline your video content efficiently.
6. Get on Snapchat
Talking about Snapchat, this is another amazing new instant sharing tool at your business’s disposal. It may seem like just another cute messaging app for teens and young adults but some of the biggest brands in the world are sharing temporary pics and video snaps on this platform. ‘Temporary you say?’ that’s right. Anything sent to an individual or a select group of viewers will self-destruct after a few seconds of being viewed.
The positives: your business’s content stays fresh and you are encouraged to keep sharing fresh, live feed. The negatives: you need to allocate more real-time to yet another social network…from your smartphone.
Time will tell if Snapchat will really rise to meet the other social media giants but if it does, don’t say we didn’t warn you.
7. This year, social Media management HAS to be a full-time job:
Do you consider social media a pesky little side job alongside your greater online marketing strategy, preferring to focus on the big fish like SEO, PPC and effective email marketing?
Time to change tactic.
Just like you allocate budget to the above mentioned ‘greater’ conversion avenues, you need to start allocating equal budget to effective and consistent social media management. The best way to do this would be to hire somebody to focus on the job full-time.
Think about it, there are currently several burgeoning social media platforms all vying for your attention on the web including, but not limited to, Facebook, Pinterest, YouTube, Instagram, Vine and Google+. Devising effective campaigns, scheduling content, measuring analytics and compiling reports for all of these channels, individually, is far from child’s play.
We recommend that you hire an in-house professional to take care of your company’s best social media interests; at a higher cost to your business, or instead give us the challenge of professionally managing your platforms at an affordable monthly rate.
Visit our website for our current social media portfolio and request a NOO Stuff Design Studio proposal. We’re the social media experts, after all…
Do you enjoy effortless Facebook days with good work breaks?
Most of us think that spending time on social media is supposed to be a fun, easy distraction from dreaded work tasks, avoiding one’s inbox pile-up and whiling away that last hour of highly unproductive Fridays. For some of us, this is not the case.
Any good social media management agency will tell you (ad nauseum) just how much hard work and research goes into a single social media marketing strategy; and for good reason. Because every business under the sun has now realised the necessity of optimising social media networks to draw customers, achieve conversion and beat competition; unique, well delivered social media content is of the utmost importance for business pages these days.
The catch: most working professionals just don’t have the time or creative resources to sit and schedule an engaging, daily post that feeds into a broader, highly effective monthly marketing campaign. The solution is to hire someone to do it.
But the question is, who?
Anyone can post anything on Facebook these days. You wouldn’t hire a guy off the street to manage your business’s financial accounts. You’d end up losing money. The same applies to your social media marketing campaign. The good social media marketer takes her job extremely seriously and reads at least three articles on social media strategy from various sources every day. This is because social media sites are also businesses competing for online authority, updating their settings, features and device compatibility all of the time. Did you know that Twitter advertising is now competing with Facebook’s and that boosting tweets could set your client’s business apart from competition? Or that Facebook has updated their notes section in order to compete with LinkedIn’s blog posts?
Reading articles on social media strategy is not the only constant in the life of the effective social media manager. Research into site statistics, authority and even conversion to websites is of key importance, especially in light of google analytics reporting which never lies about the effectiveness of the chosen social media marketing campaign. Once the research delivers a new strategy, the campaign is altered and optimised to keep the client’s social media presence a cut above the rest. The creativity required to produce engaging, unique content on a regular basis is not something everyone possesses either.
Good social media marketing becomes a daily obsession for the effective marketer.
At Noo Stuff Design Studio, our clients’ social media stats speak for themselves. We’re a dedicated team of creative designers, writers and social media strategists who believe in thorough research, effective campaigning and the little things that can make all the difference.
We currently manage monthly social media across all existing platforms for several leading businesses.
Contact us now via social media and visit our website to browse our portfolio.
Although LinkedIn might not be the most trending of all the social networks on the net, one shouldn’t underestimate its importance, especially when it comes to connecting with professionals, furthering a career, hiring and getting hired and engaging in business-to-business activities.
You heard us: don’t underestimate the ultimate, professional social media space to showcase and grow your business and brand. Many high-end professionals regard social media strategy as layman’s online marketing and refuse to engage with the intricate web of always on, always connected interaction that is actually doing wonders for smaller businesses like Noo Stuff Design Studio.
The Best Space to Connect and Exchange Professionally
LinkedIn is actually a great place to make connections and engage in discussions that pertain to your industry, helping you become a thought leader in your field of expertise. You also remain updated and in touch with everything that’s happening in your niche and stay on top of important events that are relevant to you. This is because LinkedIn connects users via insightful on-site blog articles as well as pertinent links to external, relevant information and statistics.
LinkedIn: The Free Automated Recruitment Agency – get hired!
LinkedIn also gives you the opportunity to showcase your personal and professional CV in a number of highly aesthetic and functional categories and remains the best, certified online platform to hire and get hired because the advantages for job seekers and companies go hand in hand. The LinkedIn network of like-minded individuals creates selected professional pools where everybody is speaking a similar language. To this end, LinkedIn functions as a free, automated recruitment agency, from the comfort of your very own chrome account.
Google LOVES LinkedIn and LinkedIn LOVES You!
If you type your name into Google Search, there’s a high likelihood that your personal LinkedIn profile will be the first thing to pop up – granted you have created a personal LinkedIn profile beforehand…
STEP 1: Overestimate your Personal Profile
You might be thinking: how could a social media site possibly grow my business. Think again. That’s right, akin to Facebook, you must have a personal LinkedIn profile before you can create a Company Page.
Company pages are not a huge deal when it comes to LinkedIn exposure because they often don’t generate tangible results… the real results always come from the relationships built on your personal LinkedIn Profile. This is because your personal profile not only puts a friendly face to the name of your business and creates instant familiarity among the email contacts that you add; but is an active LinkedIn entity while your company page remains passive.
Thus, your personal profile gives you the ability to be proactive online and in turn, promote your company page in-line with your unique personality.
STEP 2: Use your Personal Profile to update your Company Page on LinkedIn and boost SEO for your business!
LinkedIn company pages might be passive but they are extremely SEO-friendly, so channel the right content and keywords into your brand description. Google previews just over 150 characters of your page’s text so make sure that your brand description. Aim for impact and field relevance and be sure to fill everything out! Cutting corners cuts profit.
Noo Stuff Design Studio takes full advantage of its LinkedIn company page through a direct personal profile and posts relevant blog articles weekly; which are generating amazing feedback from contemporaries. We also manage the LinkedIn company pages for various clients and assist them with SEO boosting through relevant posts, spot-on keywords and engaging online content.
Add us on LinkedIn and we’ll manage your business with pleasure.
We all want our business’s websites, Facebook pages and Linked In accounts to appear at the top of the “no 1” Google search page when potential customers key us in. We all want to rank in Google’s books and we want to rank high.
“One of the most effective ways to increase your search engine ranking is to add unique, high quality content [to your site] on a regular basis—to blog,” says Nicole Beachum of Open Vine Internet Solutions. This is because “Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post,” she continues.
It’s a no brainer. Think about a TV channel where nothing new ever came on. You would stop watching it altogether.
The number one way to produce fresh, engaging content on your website is through daily to weekly blog posts.
Here are the reasons why you should be doing it:
1) A blog is roughly three hundred and fifty words long. The increases your chances by more than a hundred to match important keywords indexed by Google searches.
2) By pressing relevant, cutting edge information you can establish your business as a pioneer in your field. You said it first, right? Your blog is your testament to your online credibility and the new knowledge and developments that you provide for free lead to increased customer trust and admiration for your small business.
3) Blogging is a great way to connect personally with the traffic to your site. In many cases, you’re using your own words, ideas and beliefs if you write your own business blog and if someone is blogging for you, you’re strategising and approving the content they are pushing out. Once site visitors respond to the questions you ask or issues you raise in your blog, another opportunity for you to reply to those comments is created and you begin to build personal relationships with the people you want to convert to online customers.
4) Blogging is sharing because when you post fresh content with relevant tags onto your site and share the article links through your various social media sites, you expand your online network and your business reach. You also create an opportunity for others, who like what you have written, to repost, retweet and share your content and thus your business with other people whom you have not yet targeted.
Google loves blogging, and so should you!
Anyone who owns a Windows (aka ‘normal’) laptop, instead of a MacBook Pro, understands the spiteful resistance to conform to the loyal and snobbish Apple-computer fan club. “What has Apple got that Microsoft doesn’t?”
For many, a secret envy simmers below the surface of a pro Microsoft, Lenovo campaign. For others, purist Windows traditionalism shall never be defeated. The unfathomable question still remains: Why do some assume that Apple is better than Microsoft? It could have to do with the aesthetic appeal of the MacBook (no doubt, their internal and external dynamics are beautiful). It could have to do with the iPhone association (Apple currently owns 41% of the US mobile phone market). If you’re a designer, it could be all about that succulent retina display that you get on a Mac. No contest, digital designers need Apple software in order to work professionally.
It’s so much more than that. It’s about the Apple brand identity.
“The brand has little to do with the life of the product,” claims Naomi Klein. “Rather, it is a free-standing idea. The goal of the successful brand has become nothing short of transcendence from the world of things.”
Think about it. When you purchase a Moleskine instead of a Croxley notebook you have made a conscious, aesthetic lifestyle choice that reflects your personal identity. The same applies to grocery shopping at Woolworths VS Shoprite. No doubt, the quality of the food is far better. The MacBook brackets you in the upper-middle-class category where Vida cappuccinos, SnapScan and underfloor office heating are trivial daily necessities. You know you’d be most comfortable in this group.
Fundamentally, when you purchase a leading brand, you are shrouding yourself in desirable labels that you hope will epitomize ‘you’ and, in essence, render ‘you’ of equally desirable quality in the eyes of your peers. Now that you understand how the human ego assimilates its own brand identity let’s review the brand identity of your current/prospective business.
“In order to be successful multinational corporations, you need to produce brands, not products” Insists Klein. Think about the associations one makes with the renowned logo below:
How about this one:
Or this famous one:
“Like it or not, your business exists in a modern visual culture,” says Scott Pokrant of Nuanced Media. With rapid technological advancements and the advent of the world of the internet, it is imperative that the visual appeal and effortless simplicity of your logo feeds the overall design of your website and goes hand in hand with your highly strategic online marketing campaign.
“Regardless of size, any company can instantly gain a level of differentiation, credibility, and professionalism by developing their brand identity,” continues Pokrant.
Noo Stuff Design Studio specialises in developing online brand identities for various businesses. We design your logo to match your brand. We build your website to the same specifications. We manage your online marketing campaign through social media and analytics.
We build your brand with passion and excellence, ensuring it stands out in your industry and gets people talking.
“A successful brand identity breathes life into your company.”
Does your business need a breath of fresh air? Visit our gallery for inspiration.
In the last year, both Forbes and Richard Branson have blogged exclusively about the importance of social media marketing for contemporary businesses.
“Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already…We’ve been using our social media channels to spread the message that we are just as interested in making a difference as making a profit,” says Branson.
Indeed, with 97% of today’s marketers participating avidly in social media, the benefits of utilising blossoming online tools such as Twitter, Facebook, Google +, Instagram, Linked In and Pinterest far out way the consequences. Forbes’ Jayson DeMers has come up with many reasons why:
The primary benefit of social media for any business, serious about developing a strong brand identity through online marketing, is undoubtedly improved brand recognition and loyalty. While interactive social media profiles help to cement and retain existing customers, they are also great tools for attracting new buyers. This is due to the personalised nature of social media engagement and content. People want to interact with other people; not abstract business ideas. DeMers confers that “53% of Americans who follow brands [on] social [media] are more loyal to those brands.”
Secondly, social media definitively enhances conversion. Businesses marketing through online strategy should understand that every tweet, retweet, pin, post, video, blog article or link shared via social media is a potential site lead and thereafter a potential successful customer conversion. This is largely due to the “humanization” of your brand and business, afforded by the rich, personal experiences your customers enjoy when you interact directly with them via forums and threads. In this regard, your insights into your customer market inevitably unfold when you utilise “social listening” by responding directly to their praise and their concerns.
Facebook, Twitter and Google analytics provide you with invaluable statistics about the paid and organic traffic to your various sites. Utlimately, using social media results in decreased marketing costs because in-site advertising is so cost effective compared to traditional offline marketing strategies. Google also owns a large number of the most popular social media sites to date, so your SEO rankings will vastly improve when you activate social media for your business.
One of our recent customers admitted to breaking into hives every time he considered logging into social media to promote his business. You may suffer similar symptoms or simply do not have the time to promote your business via the social media forums. We are here to help!
Get in touch with us at Noo Stuff if you’d like to get social and revolutionise your current online marketing campaign with our social media magic. You won’t regret it. We have the stats to prove it.
The Noo Stuff Team.