We all want our business’s websites, Facebook pages and Linked In accounts to appear at the top of the “no 1” Google search page when potential customers key us in. We all want to rank in Google’s books and we want to rank high.
“One of the most effective ways to increase your search engine ranking is to add unique, high quality content [to your site] on a regular basis—to blog,” says Nicole Beachum of Open Vine Internet Solutions. This is because “Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post,” she continues.
It’s a no brainer. Think about a TV channel where nothing new ever came on. You would stop watching it altogether.
The number one way to produce fresh, engaging content on your website is through daily to weekly blog posts.
Here are the reasons why you should be doing it:
1) A blog is roughly three hundred and fifty words long. The increases your chances by more than a hundred to match important keywords indexed by Google searches.
2) By pressing relevant, cutting edge information you can establish your business as a pioneer in your field. You said it first, right? Your blog is your testament to your online credibility and the new knowledge and developments that you provide for free lead to increased customer trust and admiration for your small business.
3) Blogging is a great way to connect personally with the traffic to your site. In many cases, you’re using your own words, ideas and beliefs if you write your own business blog and if someone is blogging for you, you’re strategising and approving the content they are pushing out. Once site visitors respond to the questions you ask or issues you raise in your blog, another opportunity for you to reply to those comments is created and you begin to build personal relationships with the people you want to convert to online customers.
4) Blogging is sharing because when you post fresh content with relevant tags onto your site and share the article links through your various social media sites, you expand your online network and your business reach. You also create an opportunity for others, who like what you have written, to repost, retweet and share your content and thus your business with other people whom you have not yet targeted.
Google loves blogging, and so should you!
Anyone who owns a Windows (aka ‘normal’) laptop, instead of a MacBook Pro, understands the spiteful resistance to conform to the loyal and snobbish Apple-computer fan club. “What has Apple got that Microsoft doesn’t?”
For many, a secret envy simmers below the surface of a pro Microsoft, Lenovo campaign. For others, purist Windows traditionalism shall never be defeated. The unfathomable question still remains: Why do some assume that Apple is better than Microsoft? It could have to do with the aesthetic appeal of the MacBook (no doubt, their internal and external dynamics are beautiful). It could have to do with the iPhone association (Apple currently owns 41% of the US mobile phone market). If you’re a designer, it could be all about that succulent retina display that you get on a Mac. No contest, digital designers need Apple software in order to work professionally.
It’s so much more than that. It’s about the Apple brand identity.
“The brand has little to do with the life of the product,” claims Naomi Klein. “Rather, it is a free-standing idea. The goal of the successful brand has become nothing short of transcendence from the world of things.”
Think about it. When you purchase a Moleskine instead of a Croxley notebook you have made a conscious, aesthetic lifestyle choice that reflects your personal identity. The same applies to grocery shopping at Woolworths VS Shoprite. No doubt, the quality of the food is far better. The MacBook brackets you in the upper-middle-class category where Vida cappuccinos, SnapScan and underfloor office heating are trivial daily necessities. You know you’d be most comfortable in this group.
Fundamentally, when you purchase a leading brand, you are shrouding yourself in desirable labels that you hope will epitomize ‘you’ and, in essence, render ‘you’ of equally desirable quality in the eyes of your peers. Now that you understand how the human ego assimilates its own brand identity let’s review the brand identity of your current/prospective business.
“In order to be successful multinational corporations, you need to produce brands, not products” Insists Klein. Think about the associations one makes with the renowned logo below:
How about this one:
Or this famous one:
“Like it or not, your business exists in a modern visual culture,” says Scott Pokrant of Nuanced Media. With rapid technological advancements and the advent of the world of the internet, it is imperative that the visual appeal and effortless simplicity of your logo feeds the overall design of your website and goes hand in hand with your highly strategic online marketing campaign.
“Regardless of size, any company can instantly gain a level of differentiation, credibility, and professionalism by developing their brand identity,” continues Pokrant.
Noo Stuff Design Studio specialises in developing online brand identities for various businesses. We design your logo to match your brand. We build your website to the same specifications. We manage your online marketing campaign through social media and analytics.
We build your brand with passion and excellence, ensuring it stands out in your industry and gets people talking.
“A successful brand identity breathes life into your company.”
Does your business need a breath of fresh air? Visit our gallery for inspiration.
In the last year, both Forbes and Richard Branson have blogged exclusively about the importance of social media marketing for contemporary businesses.
“Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already…We’ve been using our social media channels to spread the message that we are just as interested in making a difference as making a profit,” says Branson.
Indeed, with 97% of today’s marketers participating avidly in social media, the benefits of utilising blossoming online tools such as Twitter, Facebook, Google +, Instagram, Linked In and Pinterest far out way the consequences. Forbes’ Jayson DeMers has come up with many reasons why:
The primary benefit of social media for any business, serious about developing a strong brand identity through online marketing, is undoubtedly improved brand recognition and loyalty. While interactive social media profiles help to cement and retain existing customers, they are also great tools for attracting new buyers. This is due to the personalised nature of social media engagement and content. People want to interact with other people; not abstract business ideas. DeMers confers that “53% of Americans who follow brands [on] social [media] are more loyal to those brands.”
Secondly, social media definitively enhances conversion. Businesses marketing through online strategy should understand that every tweet, retweet, pin, post, video, blog article or link shared via social media is a potential site lead and thereafter a potential successful customer conversion. This is largely due to the “humanization” of your brand and business, afforded by the rich, personal experiences your customers enjoy when you interact directly with them via forums and threads. In this regard, your insights into your customer market inevitably unfold when you utilise “social listening” by responding directly to their praise and their concerns.
Facebook, Twitter and Google analytics provide you with invaluable statistics about the paid and organic traffic to your various sites. Utlimately, using social media results in decreased marketing costs because in-site advertising is so cost effective compared to traditional offline marketing strategies. Google also owns a large number of the most popular social media sites to date, so your SEO rankings will vastly improve when you activate social media for your business.
One of our recent customers admitted to breaking into hives every time he considered logging into social media to promote his business. You may suffer similar symptoms or simply do not have the time to promote your business via the social media forums. We are here to help!
Get in touch with us at Noo Stuff if you’d like to get social and revolutionise your current online marketing campaign with our social media magic. You won’t regret it. We have the stats to prove it.
The Noo Stuff Team.
2014 marked the year of the snake in the Chinese lunisolar calendar. According to Google, this year is the year of the Smartphone.
At the start of the new millennium dial up internet connection gave way to high-speed, mobile broadband and PSTN (public switched telephone network) made room for Wi-Fi; forever banishing that intensely irritating ISP dial tone that we all remember so fondly. The international mobile phone market insisted that Nokia was out and Blackberry in and before we had time to register ‘R’ on BBM, Samsung and Apple took the world by storm and released advanced android technology: a diverse range of Galaxy smartphones, tablets, iPhones and iPads.
Our ‘square eyes’ have become rectangular and inevitably, statistics for 2014 reveal a rapid decline in desktop web usage and an incline in mobile user activity.
Just over a month ago Google updated its algorithm to rank websites by virtue of their ‘mobile friendliness.’ ‘Responsive’ is now the international buzzword used to describe the compatibility of a modern website with desktop computers and mobile devices such as tablets and smartphones. This means that RWD (responsive web design) has become vital to any business serious about their online marketing campaign and thus the growth of their enterprise. Marketo explains the importance of this mobile trend in a user-friendly infographic:
So what’s the solution for modern businesses with outdated websites? It seems all too obvious: upgrade to a responsive website and do it quickly.
Using WordPress as our fundamental site builder, Noo Stuff Design Studio has access to thousands of responsive and attractive website themes and can help you achieve upward mobility in more ways than one. Creating custom, cutting edge digital design is our passion and we achieve a fundamental fusion of style and online functionality for a range of local businesses.
We have to agree with Marketo on this one: “go mobile or go home.”
Find us on Facebook, follow us on Twitter.
#noostuff #RWD #mobile.
Words: Megan Wright
There are many platforms to build websites today. Joomla, WordPress and Drupal are among a few of them.
25% of all website and blogs are built using the WordPress platform. We know the true power of WordPress and what it can do for your business. We believe WordPress is the best option and the way of the future, which is why we urge all existing clients to move across to this platform. Let us explain the why?
Firstly, WordPress has a user-friendly admin interface allowing you to easily learn how to work on your own website. Basic changes and edits can be done quickly and easily either by us, or we can train you to manage the site yourself. This means your visitors get the most current information possible, encouraging repeat visitors who will know content on your site is recent and. The addition of content also helps your sites Google ranking. Also, you can save money on designer costs.
Unlike other CMS (Content Management Systems) there are no stringent design constraints as WordPress works on a system of templates that can be updated independent of your site’s content. By swapping themes, you can change the layout and appearance of your site without changing any of the information on the site.
WordPress templates are stylish, creative and have a wide range of colours and layouts. They are effective, offer easy navigation for the user and they look professional.
WordPress has the biggest library of applications (plug-ins) that we will configure to manage your site. Plug-ins are small add on programs which enhance the capability of the website software. WordPress is open source software. Simplified, this means thousands of developers are continually creating themes and plugins to enhance the usability and visual aesthetics of the WordPress product at no charge. If (and its not often considering the WordPress network) the plug-ins does not exist, our skilled team will build one for you.
WordPress automatically recognises if a person is viewing your site through a Web browser or mobile device and configures the content to be viewed appropriately on either, so there is no need to set up a second website just for mobile users.
All software upgrades on WordPress are free unlike traditional website software such as Dreamweaver, Photoshop or Flash. With constant updating, your site never grows old and will simply evolve, as it needs to and will stay up to date with the trends of the World Wide Web
We are know that search engine optimisation is a crucial element to any website 80% of the mechanics of search engine optimisation are taken care of within the creation of your website when you use the WordPress Admin Interface.
Ultimately WordPress provides you with a beautiful, easy to use and fully functional website.
Once your site is built there are five imperative online marketing areas to look at. After all would you open a shop and just hope people would just find you? Online Marketing creates awareness of your business and products.
- Search engine optimisation, is the process where the volume or quality of traffic to your website is improved through search results. The higher the site appears on a search results list, the more visitors it will receive. We focus on converting as much of your traffic as possible to leads and customers.
- Blog writing – It is important to blog on your own domain as this enables you to build a reputation with search engines and clients ; to build your build and get greater exposure on your services and products, events etc.
- Social Media management which include Facebook, Twitter, pintrest, linked in, google plus and youtube. Social media accounts for one out of every six minutes spent online. US Internet users spend 3X more time on blogs and social media than they do on email. It is vital to expand your presence in the social mediasphere. We integrate your blog posts with social to improve your reach and ensure you engage in relevant conversations with the correct audience.
- Email marketing – sending out newletters to clients.
- Analytics. We take pride in delivering results and use various applications to supply you with detailed metrics of all online marketing efforts. We measure the metrics as a trend and keep track of how they change over time because we understand that the real value is not only seeing where you are but also knowing if you are moving forward successfully or not.